78%
Conversion Lift
£340K
Monthly Revenue Gain
4.1x
New Conversion Rate
01 / The Challenge
Identifying the Friction
Velvet & Rose, a UK-based contemporary fashion brand, was spending £180K/month on paid traffic but converting at just 2.3%. Their product pages felt generic, and customers couldn't find pieces that matched their style preferences across 2,400 SKUs.
02 / The Solution
Intelligent Intervention
We implemented our AI Style Engine that builds individual taste profiles from browsing behavior, purchase history, and even social media aesthetics. The system dynamically reorders product grids and generates personalized 'Complete the Look' suggestions.
AI Style Profiling
Dynamic Product Grid Ordering
Complete the Look Engine
Behavioral Taste Matching
"Our customers now tell us the website 'gets them.' That emotional connection is impossible to buy with more ad spend."
Charlotte Webb
Digital Director, Velvet & Rose
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