+47%
Conversion
3.2x
LTV
+€24
AOV
01 / The Challenge
Identifying the Friction
With 180+ products targeting different skin types, concerns, and routines, Lumière's customers were overwhelmed. Cart abandonment was at 78%, and their 2.1% conversion rate was bleeding marketing spend. Customers couldn't find the right products for their unique skin profiles.
02 / The Solution
Intelligent Intervention
We built an AI Personalization Engine featuring a 60-second skin quiz that analyzes concerns, preferences, and lifestyle factors. The system delivers a curated 3-product routine with personalized explanations of why each product fits their profile.
AI Skin Quiz Engine
Personalized Routine Builder
Dynamic Product Bundling
Concern-Based Recommendations
"The quiz doesn't just increase conversions—it builds trust. Customers feel understood, and our return rate dropped by 34%."
Claire Dubois
Founder & CEO, Lumière Beauty
Analysis Provided By
Sarah Chen
Head of ProductSarah bridges the gap between deep tech and user experience. She champions "Invisible AI"—interfaces that feel magic, not mechanical.
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